Mothership Group owns and operates some of East London’s most loved hangouts: Queen of Hoxton, The Book Club and Hoxton Square Bar & Kitchen as well as Patterns on the seafront in Brighton. They are an events operator and venue group aimed at creative twenty-somethings and underpinned by a head-turning programme of music and cultural events
The client is launching a drinking/eating outdoor space on a terrace overlooking the seafront in Brighton and wanted a digital menu designed that could be emailed to potential customers and uploaded to the website online.
"It’s a festival theme so needs to be fun and summery, but it needs to tie in with the terrace rebrand."
I looked over the conceptual mood boards that an interiors agency had created for the client and also referenced the bars brand guidelines and images of the venue.
I was sent huge TIFF files of the textures and patterns and spent time bring them into illustrator and create vectors and swatch patterns from them.